Brand Analysis Essay Example | Topics and Well Written Essays - 1000 words

Brand Analysis - Essay Example Nike was begun in the mid 1960s when Phillip Knight, the Chief Executive Officer and William Bowerman, joined forces to build up a coach’s thought of assembling items that would assist with improving the consumers’ execution, who were competitors, on the track (Coucha, 2011). Nike wandered into it with the guarantee to make conceivable â€Å"authentic, athletic performance† with their shoes (Schmidt and Chris, 2002). That turned into their image guarantee. The brand picture that Nike at first propelled was absolutely an American symbol, related with superior, forceful and creative top male competitors. These competitors were viewed as achievers, in accordance with what Nike expected to present to the buyers (Coucha, 2011). In conveying their item related guarantee, Nike joined the developing vigorous exercise field which was affecting the plan of shoes towards being increasingly trendy, but less solid. Albeit different producers were utilizing articles of clothin g to fabricate shoes for the heart stimulating exercise showcase, Nike adhered to calfskin, which was all the more durable however thought to be less trendy (Kunde, 2002). As a major aspect of broadening their non substantial guarantee, Nike took to the corporate scene by grasping the worldwide social obligation. At first, it was a response to open resistances identifying with their work rehearses in Asia. To rescue their picture, they changed their corporate work methodology, battling to be the business chief in specialist relations. They renovated their plants and improved the working conditions on their premises in Asia. Pay bundles for work were raised and new worldwide measures applied. They made a Corporate Responsibility Division to mirror their goal to think about the ‘World group of Nike† (Schmidt and Chris, 2002). A brand’s observation and acknowledgment are impressively affected by its visual introduction. For viable visual brand personality to be accom plished, the utilization of specific and reliable visual components is basic (Schmidt and Chris, 2002). To make a qualification, a logo, hues, text styles, and realistic components are utilized. As far as visual character, Nike’s logo of the â€Å"swoosh† is exceptional and simple to recall by customers. All around, there is a 97% acknowledgment and mindfulness for the Nike logo and brand (Coucha, 2011). This is additionally moved by partner themselves with athletic superstars with comparable characters as the Nike brand. Models incorporate Michael Jordan the b-ball saint and Michael Johnson the runner. To expand their significance in the European market, Nike started connecting themselves with celebrated European games characters while keeping up their standards of choosing names that coordinated the Nike character of super achievers. Such names included Eric Cantona and Roberto Mandeni. They likewise supported neighborhood, European groups like Borussia Dortmund and Paris holy person Germain. This had an intrigue that made them a commonly recognized name in Europe (Holt, 2004). Promoting procedures were altered to mirror the similitudes of European nations with the United States as a methods for managing the assorted culture contrasts. When contrasted with Adidas, the German goliaths, Nike depicts a progressively self expressive and passionate character in its image picture. This gives for a difficult, dedicated and winning attitude with an attention on

Charlotte Beers at Ogilvy Mather Worldwide free essay sample

Harvard Business School 9-495-031 Rev. October 12, 1999 Charlotte Beers at Ogilvy Mather Worldwide (An) It was December 1993, and during the previous eighteen months, Charlotte Beers possessed discovered little energy for reflection. Since taking over as CEO and director of Ogilvy Mather Worldwide in 1992, Beers had concentrated every one of her endeavors on diagramming another course for the world’s 6th biggest publicizing organization. The way toward making a dream with her senior supervisory group had beenâ€by all accountsâ€painful, muddled, and riotous. Brews, be that as it may, was satisfied with the outcomes. Ogilvy Mather was currently dedicated to turning out to be â€Å"the organization generally esteemed by the individuals who most worth brands. † During the previous year, the office had recaptured, extended, or won a few significant records. Certainty and vitality seemed, by all accounts, to be coming back to an organization the press had marked â€Å"beleaguered† just two years sooner. However, Beers detected that the change exertion was as yet delicate. We will compose a custom exposition test on Charlotte Beers at Ogilvy Mather Worldwide or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page â€Å"Brand Stewardship,† the agency’s theory for building brands, was not surely known underneath the top level of officials who had worked with Beers to build up the idea. In 1950, Ogilvy’s battle for Hathaway included a recognized man with a bruised eye fix, a thought that expanded deals by 160% 1David Ogilvy, Blood, Beer, and Advertising (London: Hamish Hamilton, 1977). Research Associate Nicole Sackley arranged this case under the oversight of Professor Herminia Ibarra as the reason for class conversation as opposed to show either compelling or ineffectual treatment of a regulatory circumstance. Copyright  © 1995 by the President and Fellows of Harvard College. To arrange duplicates or solicitation consent to repeat materials, call 1-800-545-7685, compose Harvard Business School Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. No piece of this distribution might be duplicated, put away in a recovery framework, utilized in a spreadsheet, or transmitted in any structure or by any meansâ€electronic, mechanical, copying, recording, or otherwiseâ€without the consent of Harvard Business School. 1 495-031 Charlotte Beers at Ogilvy Mather Worldwide (An) and ran for a long time. Different well known battles included Maxwell House’s â€Å"Good to the Last Drop† propelled in 1958 and American Express’s â€Å"Don’t Leave Home Without It,† which appeared in 1962. Courteous fellows with Brains David Ogilvy permeated his agency’s culture with the equivalent â€Å"first class† center that he requested of imaginative work. Representatives were â€Å"gentlemen with brains,† treating customers, shoppers, and each other with deference. â€Å"The customer isn't a moron,† reproved Ogilvy. In a particularly British manner, collegiality and graciousness were exceptionally esteemed: â€Å"We loathe savagery.

More IAP updates

More IAP updates The Maslab 2007 competition (the culmination of the class for which Ive been TAing this IAP) is tomorrow evening, and I am excited. The teams have been working very hard, and dealt well with setbacks. There was an interesting incident yesterday evening (I wasnt there) when one team accidentally shorted their battery and their robot caught on fire! But now they have a new battery, and their robot is fine, so they should be good to go tomorrow. I hear from a friend who knows that team very well that they proudly sent out some photos of their robot without giving any context for the photos, and that she asked them, Er, whats with the smoke? or something to that effect. Some students in the lab have fallen asleep at their laptops or on chairs. Im guessing those were the ones who pulled all-nighters or close to it. I remember what that sort of thing was like last year! It has been very cold recently, and there has been some snow, leading to a lot of frosh from warm climates making exclamations like OMG the snow is COLD! and amusing everyone else. I remember my first winter at MIT, which was pretty cold. It was December, and I was going out with a friend and her roommate to celebrate her birthday. It was cold and windy, but she, being from Chicago, thought nothing of it. We walked all over Boston because she couldnt decide where she wanted to eat. I had only limited experience with that sort of cold and almost none with that much snowand the roommate was from India and having her first snow experience! Finally, we explained that at this point we were willing to eat just about anywhere as long as it had a heater and an intact roof. We did gun defense in Jiu Jitsu last night (in the self-defense PE class). The idea is not to play hero and to attack a mugger with a gun who would otherwise have just run off, but to be able to defend yourself in a situation where it looks like the person might actually shoot you. We used rubber guns, and worked in pairs, with one person yelling BANG! The advanced class finally shut the door between the two rooms because they were sick of our noise. :) I played in the Assassins Guild tenday game. My character even survived game, which was no small feat in this particular game, as the same could not be said of 28 (out of 52 total) other characters. The publicly accessible game info lives here, and you can even get an idea of what was going on and what the plots were if you read the scenario and wrapup documents. Theres even a photo gallery from the first few days of game (I know I dont give you guys a lot of photos in my entries these days, so I figured you might enjoy knowing where some photos were). Im pretty sure that one of the award-winning players from the game is someone who used to occasionally comment on this blog a long time ago. I have other friends spending their IAP learning glassblowing, metalworking, archery, new programming languages, and so on. If you come to MIT, what do you want to do during IAP? This years offerings are viewable here.

The Life Of A Slave Girl By Frederick Douglass And Harriet...

Frederick Douglass and Harriet Jacobs are both prominent influential authors of the Reform Era. Both writers, who spring forth from similar backgrounds and unimaginable situations, place a spotlight on the peculiar circumstances that surrounded the lives of the African American slaves. After reading and analyzing both Incidents in the Life of a Slave Girl, and the Narrative of the Life of Frederick Douglass; readers discover the horrifying truths that belong to the past in connection to slavery. Slavery is a cruel hand to be dealt, however, in the eyes of innocent children, it is as if they were like all other children except with a few chores. Douglass and Jacobs childhood experiences are quite similar and vary all the same. For†¦show more content†¦Like Douglass, Jacobs father was also white and her mother died when she was very young. The special thing about these two authors is that they both received some sort of education as a slave child. Jacobs received her education from her first mistress. Jacobs states, â€Å"While I was with her, she taught me to read and spell; and for this privilege, which so rarely falls to a lot of a slave, I bless her memory,† (922). She goes on to tell how she loved her mistress and how she hopes that her goodly, Christian mistress would love her enough to leave her free. Harriet learns this to be a false hope and is left to her mistress s niece. One of the unfortunate truths of slavery is that these people were seen as property like they were cattle. Many of the male slave owners would have forced relationships with their young female slaves, and this way they would have children. This occurred so often that they installed a law stating that, the child should follow the condition of the mother. Douglass was born a slave, fathered by a white man. During this time he was taught the Christian way (how ironic considering adultery is considered a sin). Religion was used as a way to keep slaves, â€Å"He that knoweth his master’s will, and doeth it not, shall be beaten with many stripes,†(1041). As a young slave Frederick witnessed many terrible things including the beating of his Aunt. He recalls the encounter between her and his master,Show MoreRelatedThe Life Of A Slave Girl By Harriet Jacobs And Frederick Douglass1618 Words   |  7 Pagesthat slaves faced, and constructs a bridge that connects the gap between t he readers to the slaves who are subjected to the endeavors and hardships as seen through autobiographies of many former slaves such as Harriet Jacobs’s and Frederick Douglass’s. Jacobs’s â€Å"Incidents in the Life of a Slave Girl† and Douglass’s â€Å"Narrative of the Life of Frederick Douglass† both illustrate great examples of the obstacles and barriers that slaves had to overcome. The protagonists in both stories, Harriet JacobsRead MoreThe Life Of Frederick Douglass And The Life Of A Slave Girl1475 Words   |  6 PagesJamiya Brooks Comparative Paper November 18, 2014 The Life of Frederick Douglass the Life of a Slave Girl The Narrative of the Life of Frederick Douglass and The Incidents in the Life of a Slave Girl are both nineteenth-century narratives about Frederick Douglass and Harriet Jacobs’s experiences born into slavery and as escaped slaves. The concept of gender makes each narrative have distinct perspectives’ of their version of what they endure during slavery and how it shapes their freedom. EvenRead MoreA Comparison Of Writings By Harriet Jacobs And Frederick Douglass1718 Words   |  7 PagesA Comparison of Writings by Harriet Jacobs and Frederick Douglass In this paper I will compare the writings of Harriet Jacobs and Frederick Douglass. I will touch on their genre, purpose, content, and style. Both authors were born into slavery. Both escaped to freedom and fought to bring an end to slavery, each in their own way. Both Jacobs and Douglass have a different purpose for their writings. Harriet Jacobs and Frederick Douglass were both slaves that wrote about their strugglesRead MoreJacobs Douglass: An Insight Into The Experience of The American Slave1019 Words   |  5 PagesThe slave narratives of the ante-bellum time period have come across numerous types of themes. Much of the work concentrates on the underlining ideas beneath the stories. In the narratives, fugitives and ex-slaves appealed to the humanity they shared with their readers during these times, men being lynched and marked all over and women being the subject of grueling rapes. The slave narrative of Frederick Douglas and Harriet Jacobs: Incidents in the Life of a Slave Girl themes come from the existenceRead MoreThe Life of A Slave Girl by Harriet A. Jacobs Essay1272 Words   |  6 PagesA slave narrative is to tell a slaves story and what they have been through. Six thousand former slaves from North America told about their lives during the 18th and 19th centuries. About 150 narratives were published as separate books or articles most slaves were born in the last years of the slave regime or during the Civil War. Some Slaves told about their experiences on plantations, in cities, and on small farms. Slave narratives are one of the only ways that peopl e today know about the wayRead MoreCompare/Contrast Douglass and Jacobs1607 Words   |  7 PagesAfrican-American Slave; A Compare and Contrast Essay of Harriet Jacobs and Frederick Douglass. The experiences, memories and treatment in any situation are viewed upon differently between a man and a woman. Obvious in the case of slavery, the two sexes were treated differently and so therefore their recollections of such events were-different. In the following short essay, we look closely at the perspective of the female slave, Harriet Jacobs in â€Å"Incidents in the Life of a Slave Girl†, and respectfullyRead MoreResponse to Harriet Jacobs and Frederick Douglass Readings1204 Words   |  5 PagesCritical Response on Harriet Jacobs and Frederick Douglass Both Douglass and Jacobs were inspirational icons for the African-Americans in American history. Their contributions to the abolition of slavery and liberalism of the African-American race in the U.S. are very notable and important too; not only for honor but also important to American literature. They both lived during the period of the Antebellum (1820 - 1865) when the abolition of slave trade was a big issue in the country. At this timeRead MoreResponse to Harriet Jacobs and Frederick Douglass Readings1192 Words   |  5 PagesCritical Response on Harriet Jacobs and Frederick Douglass Both Douglass and Jacobs were inspirational icons for the African-Americans in American history. Their contributions to the abolition of slavery and liberalism of the African-American race in the U.S. are very notable and important too; not only for honor but also important to American literature. They both lived during the period of the Antebellum (1820 - 1865) when the abolition of slave trade was a big issue in the country. At this timeRead MoreEssay on Out of the Silence1445 Words   |  6 PagesThe slave narrative genre is an important part of American history. These stories are not only portraits of individual history, but also of American history. By reading the stories of the past we can better determine the path of the future. The personal stories of Frederick Douglass and Harriet Jacobs are two excellent examples of the slave narrative genre in American literature. To be sure, bondage and oppression had a lasting and profound effect on both genders; however, men and women experiencedRead MoreFrederick Douglass Vs. Harriet Jacobs987 Words   |  4 PagesFrederick Douglass v. Harriet Jacobs â€Å"We are not Americans; we are Africans who happen to be in America. We were kidnapped and brought here against out will from Africa. We did not land on Plymouth rock--that rock landed on us (â€Å"Malcolm X†).† Slavery began when Americans brought Africans to Virginia in 1619 to complete any field work that plantation owners did not want to do themselves (History.com Staff). Slavery lasted in America for 246 years and even after, African Americans were still treated

Sports Enhancing Drugs Is Great for sports Personal...

Sports are full of entertainment and great players. Imagine if the players were boosted with skills and performed like the monster on the movie Space Jam. This would be amazing if you never watched space jam I highly recommended you do so. The movie was great; it had one of the worlds best athletes in it Michal Jordan. He is known as one of the greatest basketball players ever to play the game. Space jam can show how an extra boost can improve players’ game play to the next level. Athletes should be able to use sports enhancing drugs to boost performance for better play and fan entertainment. Think of a world where athletes are stronger, faster and more physical then today normal athletes. This would be great for fans that enjoy†¦show more content†¦With all this evidence that great players use banned drugs. It should be allowed in the games to create more great players. So many fans are let down when they hear that their favorite athlete accomplished their goals by c heating. So why not change the rules to make the fans happy? We have seen throughout history that sport enhancing drugs leave a dark shadow over the sports world, it seems it will always be around sports, so why not make it part of the game. Allowing players to use Sports enhancing drugs would be great. Players wouldn’t have to lie about how they got where they got. They could build better relationships with their fans. As a fan of sports it breaks my heart to hear my favorite player cheated, it turns them into the bad guy. In reality athletes are using sport enhancement drugs to gain an edge on performance, make more money and gain quicker results in their profession. If athletes are found using sports enhancing drugs they could be fined, stripped of metals, trophies and face suspension. But ultimately their name is ruined because there’re known for cheating. Mark McGwire admitted to using a sport enhancing drug when he broke the single season home run record in 1998(Cons). There was so much controversy over him cheating, it impacted him negatively. With the career he had, he was supposed to make the hall of fame, but due to cheating he still hasn’t got inducted. This should change because he brokeShow MoreRelatedCorporate Social Responsibility in Sports3830 Words   |  16 PagesCORPORATE SOCIAL RESPONSIBILITY 1. INTRODUCTION Over the past several years the sports industry has grown phenomenally, and it now ranks among the largest industries in the world. Concomitant with its growth is an increase in the importance of a element of value which is the corporate social responsibility which has become a necessity in terms of the bottom line. Illegal and immoral activities in all settings have emerged to the point that some factions of the society have made efforts toRead MoreGp Essay Mainpoints24643 Words   |  99 Pages GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technologyRead MorePsychology Ncert Book 1 Chapter Notes11190 Words   |  45 Pagesencounters. There are some esoteric experiences also which attract attention of psychologists, such as when a Yogi meditates to enter a different level of consciousness and creates a new kind of experience or when a drug addict takes a particular kind of drug to get a high, even though such drugs are extremely harmful. Experiences are influenced by internal and the external conditions of the experiencer. If you are travelling in a crowded bus during a hot summer day, you may not experience the usual discomfortRead MoreLanguage of Advertising20371 Words   |  82 Pagesmust and continuous. Mass production requires mass consumption which in turn requires advertising to the mass market through the mass media. Advertising is not easily defined, though many people have tried. Narrowly, it means a paid form of non-personal communication that is transmitted through mass media such as television, radio, newspapers, magazines, direct mail, public transport vehicles, outdoor displays and also the Internet, which aims to persuade, inform, or sell. It flourishes mainly inRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 PagesGRIFFIN NEW YORK 65 SUCCESSFUL HARVARD BUSINESS SCHOOL APPLICATION ESSAYS, SECOND EDITION. Copyright  © 2009 byThe Harbus News Corporation. All rights reserved. Printed in the United States of America. For-information, address St. Martins Press, 175 Fifth Avenue, New York, N.Y. 10010. www.stmartins.com Library of Congress Cataloging...in..Publication Data 65 successful Harvard Business -School application essays : with analysis by the staff of The Harbus, the Harvard Business School newspaperRead MoreDiscuss the Importance of Non Verbal Communication to Education24125 Words   |  97 Pagesvulnerability, therefore, is a question not only of preventing the spread of HIV and changing risk behaviour, but also of addressing the co-factors of vulnerability to HIV infection. This is precisely where IFAD’s comparative advantage lies: by focusing on enhancing livelihoods and empowering poor rural families, IFAD-supported projects can effectively reduce their vulnerability to HIV/AIDS. Vulnerability of IFAD/Counterpart Staff (and Their Families) to HIV Infection and the Impact of AIDS 37. IFAD projectRead MorePopular Culture and Violent Behavior Essay11795 Words   |  48 Pagesmusic and radio - to young people, popular culture and adolescence are not mutually exclusive with the effects and the range of mass media affecting one in three adults in America. [3] Thus, the appeal for this investigation was personal and lay in my yearning to discover whether this correlation between violence and popular culture really existed, and if it did, how strong and influential were its effects on individuals and society? The question I have posed isRead MoreWhy Homosexuality Is Abnormal And Homes11892 Words   |  48 Pages22 Michael Levin 1 Introduction This essay defends the view that homosexuality is abnormal and hence undesirable - not because it is immoral or sinful, or because it weakens society or hampers evolutionary development, but for a purely mechanical reason. It is a misuse of bodily parts. Clear empirical sense attaches to the idea of the use of such bodily parts as genitals, the idea that they are for something, and consequently to the idea of their misuse. I argue on grounds involving natural selectionRead MoreDeveloping Management Skills404131 Words   |  1617 Pages658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONAL SKILLS 232 233 Building Relationships by Communicating Supportively Gaining Power and Influence 279 MotivatingRead MoreFundamentals of Hrm263904 Words   |  1056 Pageswealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student support from an experienced student user Ask your local representative for details!

Health Care Policy Free Essays

Currently, HIV infection among humans around the world is now considered as a pandemic. As of late, the United Nations Program on HIV/AIDS otherwise known as UNAIDS, together with the World Health Organization (WHO) was able to project that AIDS has claimed the lives of approximately 25 million people around the world since December 1, 1981. This current standing puts AIDS making it one of the most destructive pandemics that was ever recorded. We will write a custom essay sample on Health Care Policy or any similar topic only for you Order Now Prior to 2006, the pandemic has already claimed approximately 2.4–3.3 million lives. Twenty percent of which is more than 570,000 were children. It has been projected by leading organizations that 0.6% of the total population of the world is HIV positive. Based on projections, it has been estimated that approximately 1/3 of these deaths would be happening in sub-Saharan Africa which would potentially decrease economic growth and dramatically increase poverty. In addition to recent studies and projections, AIDS could potentially communicate a disease to more than 90 million people in Africa alone that can result in orphans going up to 18 million. There have staunch efforts in order to curb this disease. Several programs such as Information dissemination, legislation focused on curbing the sources of AIDS/HIVS in order to further prevent the spread of disease, research and development of potential cures and vaccinations, health improvement initiatives, and many other programs have been instituted as a means to cut the pandemic from its infectious rampage (UNAIDS, 2006). Governments around the world are aware that this pandemic is no longer an infection that they can simply ignore and would not hit their own countries. Because of this they have started to institute within their area of responsibility various governmental programs and policies that would be useful in stopping this pandemic from spreading in their country (Greener, 2002). This paper aims to present a comprehensive plan of action on creating a governmental policy that aims to curb the spread of HIV or otherwise known as AIDS on the nationwide scale. The objective of this paper is to present how the government and the people can utilize preventive measures by the means of a nationwide policy in order to make aware, prevent and alleviate HIV/AIDS infection and lower the impact of the disease on children, young people, adolescents and women (â€Å"Healthy People 2010,† 2007). Essentially, the policy against AIDS that would be adopted should focus on several aspects such as increasing awareness and effectiveness of a nation’s response towards the disease. This can be achieved by providing support and encouraging full participation directed towards the people that are afflicted by the disease. Under this proposed policy there is potentially more that can be achieved by being able to increase the advocacy on the causes and effects AIDS/HIV particularly to the group that would be most affected by the disease. The proposed policy would also lead to the development and further improvement of instituted policies to better supplement each other and become more effective. Secondly, the proposed policies should be able to usher in opportunities or added venues for counseling in order to assist in behavioral change as an onset of HIV/AIDS infection and affliction. This will be through allocation of more funds in order to provide efficient reproductive healthcare and support. The instituted policy should also provide venues for increased participation in coordination and development of initiatives that focus on alleviating sources of AIDS/HIV infection such as preventing further trafficking of women and children. This policy also involves provision of information that can lead to financial empowerment and therefore, reduce people who are more vulnerable. This can also be provided through the development of community based organizations that educate people on the scourge. These organizations can then be able to facilitate in the sharing of experiences and resources and prevent stigmatization (UNAIDS, 2006). With the ensuing implementation of this policy, new infections can be prevented by arranging seminars and giving information about the disease. This will prevent mother to child transmission through blood screening and educating mothers on the dangers of breastfeeding. The policy will also lead to increased support for children and families living with the disease. More care and support will also be given to people especially children made vulnerable by the disease. In order to implement an effective AIDS/HIV governmental policy, several elements have to be taken into careful consideration, acted upon in a staggered and balance manner, and evaluated periodically for effective monitoring and progression reports. The succeeding text will focus on the proposed elements of the policy against AIDS/HIV that will be explained comprehensively in the succeeding text. The first part of the initiative is focused on ensuring proper accordance to human rights. It is important that human rights among HIV victims and potential HIV carriers are maintained and still being given to them. It is important that human rights are promoted among each other, it is protected and respected. In addition, it is important that venues and measures are taken in order to ensure these rights and to decrease discrimination and combat stigma towards AIDS victims. Being able to prevent such alienation can promote harmoniously living between victims and their direct/indirect contacts (families, nurses, etc.) which would usher in potentially better medical and psychological assistance. This can actually support these victims and their families and lessen the amount of stress currently being carried by the victim and their families. In addition, policies grounded on discrimination and alienation of victims would only yield further unnecessary fear within the populace and would put much undue burden on the AIDS/HIV victims (Greener, 2002). This would also yield to potentially unnecessary programs and initiatives that could have been avoided if the current stigma and views towards AIDS/HIV was removed. In addition, it is important to create a policy that would institute gender equality and address current gender norms within a community that hampers and restricts the full implementation of gender equality. This policy would be highly effective if there is full support coming from men in all the facets of the program. By being able to imbibe gender equality, abuse and eventually HIV transmission would lessen with the community. The second item is to create proactive policies in order to continually institute or imbibe HIV/AIDS prevention ideologies and principles into leaders from all areas within society. This includes government officials, community leaders, NGO leaders, leaders of faith-based organizations, educational leaders, the media, and even trade unions (Xuequan, 2006). This can be achieved by instituting educational and advocacy methods such as seminars, treaties and organizational commitments towards the alleviation of HIV among their communities. By being able to create a sense of responsibility among leaders within these communities, there is a point of delineation wherein the burden of preventing HIV is decentralized from the government alone to include smaller organizations within the community. How to cite Health Care Policy, Papers

Looseness - In The Skin Of A Lion By Michael Ondaatje Essays

Looseness - ?In The Skin Of A Lion? By Michael Ondaatje Let me now re-emphasise the extreme looseness of the structure of all objects How Ondaatje makes use of loosness in the novel. In ?In The Skin Of A Lion? by Michael Ondaatje, ?the extreme looseness of the structure of all objects? is carried into the themes, characters and into the nature of the novel itself. Ondaatje uses a ?looseness? in the style of the novel - post modernism, and ?looseness of structure? in the way that people are able to stretch and expand their boundaries: transform or mask themselves into someone not typical of their social group. This novel was written in the late 1980s and is classified as a post-modern work. Essentially, ?In The Skin Of A Lion? has many traits of a post-modern novel, it deals with chaos and order, has multi-layered interpretations, provokes an ambiguous and mixed reaction from the reader, and has varied approaches to the conventional storyline; beginning, exposition, and closure. There are liberties taken with the time structure of the narrative. The story itself is like a ?mural, [the] falling together of accomplices.? Ondaatje tells of ordinary people who's stories interlock and intersect, with many ?fragments of human order?. Ondaatje does not tell the stories loosely and scattered with no real purpose in mind, he employs recurring images and motifs, for e.g. moths and insects, feldspar. This is to provide continuity and relevance, and helps him to give a view on the untold history of Toronto. An emphasis is placed on the story that comes from different viewpoints and angles - the ?chaos?, and then structures it so that its order of history is ?very faint, very human? as opposed to official histories. It takes every single word from the first page to the last, in order to make sense of the meanings, which ?travel languorously like messages in a bottle?. The novel's storyline is not linear, it slides from one character to the next, then slips and loses itself in the time that it created, ?five years earlier, or ten years into the future...? The prologue only makes sense once the end is reached, and the bits in between all mingle and melt into one another until most of the completed narrative is achieved. In fact, it takes a few good readings to pick up the events and stitch them together to create order, and only then are the meanings apparent. ?Meander if you want to get to town?. Even when the book is finished, there is no distinct closure and finality of the narrative; the story itself is in the process of being told. ?This is a story a young girl gathers in a car, and in that same way, it tells of how that car trip started, so the tale backs up on itself. The novel constantly brings attention that it itself is a work of fiction. There are constant references to art, music, drama, film, photography, and literature, as well as devices used ?You reach people through metaphor?. It implies that it is a creation, ?Only the best art can order the chaotic tumble of events..? and even ?The first sentence of every novel should be. Authors, painters, singers and actors all feature highly in a book about peoples' creation of their lives and history. Ondaatje's language in the novel borders on poetry. Imagery, figurative language and emotive words abound whenever he is being descriptive, or making a point. The second paragraph at the beginning of ?Caravaggio?, ?by noon [?] onto the blue metal?, has a certain rhythm in the words and sentences, ?Taking an innocent step/He would fall through the air and die?, ?joined by a rope - one on each slope?, that somewhat mirrors lines in poetry. Poetic devices are in the scene of the puppet-show. Similes ?Machine locked in habit?, economic use of words ?exhausted statuary?, and repetition ?There. There. There? effectively convey a vivid image to the reader. There is not just flexibility in the structure of the novel and how it is written, it is also carried into themes. One of the issues deals with the looseness of boundaries, especially the boundaries of stereotype and class, ?Gestures, and work and bloodline are the